Before starting SEO analysis of a website, first have information about the exact theme of the site. The theme of the website is of paramount importance as it helps in deciding upon the right keyword phrases choice. It also determines how would you market your website on internet and social networking sites, decide on who the target audience is and the way you can use these resources for better profits. Before carrying out the SEO analysis understand the website theme and the content consistency. In other words the content should complement the exact theme just like the website design. 

Each website targets certain set of keywords/phrases for search engine optimization. Many times the website owners don't have exact idea as to which keywords to target as a result they end up focusing on single keywords leading to poor SEO ranking. Single keywords might be useful in general theme in search engines but they cant lead to higher ROI and ranking too. Let the SEO expert know which keywords you wish to target so that they can make the list likewise. 

The next step in SEO analysis is, the SEO expert analyzes the website and sees where website owner has used the targeted keyphrases in the site. They go through the site content and title of the links. These are the initial parts that are analyzed after that more complicated elements come like- URL keywords, file names, headlines, HTML tags, etc. The primary question of concern is how many keywords or phrases to target in a single web page. Usually the number is restricted to one main and two secondary keywords if you want to create content that is liked by maximum visitors. See to it that the metatag description, title and text have similar main keywords in order to prepare strong base of the web page. 


SEO analysis also targets other elements like metatag descriptions, the way pages are indexed, incoming links, usage of HTML tags and unique titles. The main purpose of such analysis is to determine present website status in search engines and develop an effective SEO strategy. 

It also gives perfect guidance as to which areas of search engine optimization of your website needs more attention and concentration. You would get insight into the target market, customers, market position, goals and ways to improve it. Basically SEO analysis comprises of lots of factors revolving around your website so that you get to know which areas need more attention.

By Alan Smith